Since 2018, we have surveyed over 10,000 Australians and 300,000 New Zealanders about their MindSets. We conduct this continuously monitor the data.

Using simple survey questions, we ask people to position themselves across four dimensions:

1. Traditional or progressive approach to life
2. Aspirational or content outlook on life
3. Mainstream or unique tastes
4. Community or individual/family focus

Our research identifies ten distinct groups against these four dimensions. Groups who share opinions and beliefs, interests, tastes, cultural alignments and ways of receiving and evaluating information. 

Ready to find out your MindSet? Start the survey.